Short answer
Sales pipeline automation means your sales stages are defined in software, and moving a lead to a stage automatically triggers the next task, reminder or message.
Stages are decisions, not decoration
Each stage should represent a real decision point in your business — requirement understood, site visit done, quotation sent, order confirmed.
Why it improves accountability
When every lead has a stage and an owner, review meetings become short and factual. The question changes from 'what is happening?' to 'what is blocking this stage?'.
Frequently asked questions
How many stages should we have?
Enough to reflect real decisions, usually five to eight. Too many stages make the pipeline hard to maintain.
Want to Implement Automation in Your Business?
Book a TYCOB demo and see this working in a real system.