Short answer
Lead management software is a system that stores every enquiry with its source, owner, status and follow-up history, so a business can see which leads are progressing and which are being ignored.
The four things every lead record needs
Source, owner, status and next action. Without an owner, leads are everyone's job and nobody's responsibility. Without a next action, leads go quiet.
Why spreadsheets struggle
Spreadsheets can store leads, but they cannot remind anyone, cannot show ownership clearly, and become unreliable once several people edit them.
Frequently asked questions
Is lead management the same as CRM?
Lead management is one core part of a CRM. A CRM usually also covers customer records and ongoing relationships.
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